WPB Watch CO

We Guarantee To Be The Fastest, Easiest Way To Get The Most Money For Your Watch, Period

Want to Sell Your Watch?

Fastest, easiest, most secure way to get most money for your watch.

Want to Repair/Service Your Watch?

We also offer watch refinishing and polishing.

Want to Buy A Watch?

The fastest, easiest, and secure way to buy a watch.

Our commitment to you is simple:

We guarantee to be the fastest, easiest way to get the MOST money for your Rolex period. Unlike our competitors, we have very little overhead and expenses so we won’t lowball you on your watch. Our margins are razor-thin and focused on volume thus allowing us to pay the MOST money for your Rolex.

Check out our reviews from hundreds of satisfied customers, no bait and switch games to be played here. The price we quote you is the price you get paid! WPB Watch Co has the fastest payout in the industry “same day” direct.

No order takers at WPB Watch Co that have to run your watch details by a pricing manager. Speak directly to the source and get an instant offer on the first call.

Feel free to call us directly with any questions.

Anthony Rinaldi

Founder – WPB Watch Co

  • Rolex Yacht Master 40 126622 Rhodium DialAdd to cart

    Rolex Yacht-Master 40 126622 Rhodium Dial

    $15,795
  • Rolex Datejust 36 Palm Dial NewAdd to cart

    UNWORN/NEW Rolex Datejust 36 “Palm Dial” 126200 Smooth Bezel

    $13,399
  • Roman Datejust 31 Silver Roman DialAdd to cart

    Rolex Datejust 31 Silver Roman Dial WG Fluted Bezel Jubilee Bracelet

    $7,299
  • Rolex GMT-Master II 16713LNAdd to cart

    Rolex GMT-Master II Two-Tone Yellow Gold Stainless Steel

    $14,899
  • Rolex GMT-Master II RootBeer 126711CHNRAdd to cart

    Rolex GMT-Master II 34 RootBeer Two Tone Rose Gold/Stainless

    $21,500
  • Rolex Datejust 278285RBRAdd to cart

    Rolex Datejust 31 Factory Diamond Paved MOP Butterflies Rose Gold 278285RBR

    $59,500
  • Rolex Submariner DateRead more

    Rolex 116610 Submariner Date Stainless Steel 40mm Custom Blue Index Dial Custom Blue Gem Bezel Oyster Bracelet

  • Rolex SubmarinerAdd to cart

    Rolex 116610LN Submariner Custom Green Dial With Custom Green/White Si Quality Diamonds, Diamond Lugs On Oyster

    $20,150
  • Rolex DatejustAdd to cart

    Rolex 126300 Datejust 41mm Fully Custom Iced Bustdown w/ Custom Tiffany Dial On Jubilee Bracelet. Si Quality Diamonds

    $21,450
  • Rolex DatejustAdd to cart

    Rolex 126300 Datejust 41mm Fully Custom Iced Bustdown w/ Custom Tiffany Dial On Jubilee Bracelet. Si Quality Diamonds

    $21,450

BUY & SELL Your Watch With Confidence (5 Star Rating!)

Check Out What Our Customers Are Saying About Us


WPBWatchCo IconWPBWatchCo

1601 Forum Place # 1010, West Palm Beach

4.8 319 reviews

  • Avatar Blake Dieste ★★★★★ 2 months ago
    I found WPB Watch Co while on the hunt for a Daytona. From the first initial contact, Anthony was a pleasure to deal with, exhibiting the epitome of professionalism and went above and beyond to not only make me feel at ease, but also educate me on current market conditions during the buying process. He has earned a lifelong customer with this deal and I look forward to my next watch purchase through him. Stand up guy, and 5-star company!
  • Avatar Ned Grace ★★★★★ 4 months ago
    Met Sean and Anthony at WPB Watch Co. in West Palm. Bought a very nice 2022 GP Laureato Absolute Ti 230 from them at a reasonable price, complete with papers and original box. They are very personable, highly knowledgeable watch aficionados. Would definitely do business again with them. Highly recommend!!
  • Avatar Joe Mallozzi ★★★★★ 4 months ago
    Sean at WBP Watch Co is awesome! I highly recommend this company. Very smooth transaction. Top quality products with great prices. Overall wonderful experience. I will certainly be a repeat customer.
  • Avatar PBG Rob ★★★★★ 6 months ago
    Can't speak highly enough of these guys. I needed several watches appraised for insurance with little time before leaving town. Sean took my call and offered to see me that afternoon. They have a great new space in an office building in WPB. Met Sean and Anthony in the office, they did the appraisals in two hours. Easy, seamless, reasonable. Thank you!
  • Avatar Kris Knapp ★★★★★ 6 months ago
    Amazing company, got me hooked up with a beauty of a Submariner. He was communicative and made everything clear. This guy is trustworthy, and a credit to the watch business!
  • Avatar Randy Tam ★★★★★ 6 months ago
    I bought this timepiece from WPB via Chrono24.com.I received my watch via overnight FedEx as promised. I was impressed that within 30 minutes after I received the watch, I got a phone call from Anthony who wanted to make sure I was happy with my timepiece. When I told him I need to look up the manual to learn how to operate my Patek 5230R World Time, he said he’d send me a YouTube video which I received within 5 minutes. The watch looks brand new and comes full set with original packaging. I highly recommend WPB and will buy from them again.
  • Avatar Cardinal Group ★★★★★ 6 months ago
    Anthony came highly recommended from people I know nationally in the watch community. It helped that he was right in my back yard. I called him and we made a deal on DJ41 I had within a few hours. Seem less process. No nonsense. I highly recommend.