WPB Watch CO

Our Wholesale inventory is now available to the public!! Click HERE to check out the hundreds of discounted watches

At WPB Watch Co our commitment to you is simple:

We guarantee to be the fastest, easiest way to get the MOST money for your Rolex period. Unlike our competitors we have very little overhead and expenses so we won’t low ball you on your watch. Our margins are razor thin and focused on volume thus allowing us to pay the MOST money for your Rolex.

Check out our reviews from hundreds of satisfied customers, no bait and switch games to be played here. The price we quote you is the price you get paid! WPB Watch Co also has the fastest pay out in the industry “same day” direct.

No order takers at WPB Watch Co that have to run your watch details by a pricing manager. Speak directly to the source and get an instant offer on the first call.

Feel free to call us directly with any questions.

Anthony Rinaldi

Founder – WPB Watch Co

  • Rolex Datejust IIAdd to cart

    Rolex Datejust 41mm Black Stick Dial Smooth Bezel

    $9,999
  • Rolex Datejust 41mmAdd to cart

    Rolex Datejust 4mm Slate Roman Smooth Bezel

    $10,199
  • Rolex Datejust 41mmAdd to cart

    Rolex Datejust 41mm Silver Stick Dial Smooth Bezel

    $10,599
  • Rolex Datejust 41mmAdd to cart

    Rolex Datejust 41mm Blue Roman Dial Smooth Bezel

    $10,399
  • Rolex GMT Master IIAdd to cart

    Rolex GMT Master II 116710LN Full Set Complete

    $15,999
  • Rolex Daytona ZenithAdd to cart

    Rolex Daytona Zenith 16528 Yellow Gold

    $38,999
  • Rolex Sea DwellerAdd to cart

    Rolex Sea-Dweller SD43 50th Anniversary

    $15,299
  • Rolex Submariner 116610LNAdd to cart

    Rolex Submariner 116610LN Date Discontinued

    $14,299
  • Rolex 116900Add to cart

    Rolex Air-King Model: 116900

    $8,899
  • Rolex Yacht Master IIAdd to cart

    Rolex Yacht Master II Model 116680

    $20,999

Want to Sell Your Watch?

The fastest, easiest, most secure way to get the most money for your watch.

BUY & SELL Your Watch With Confidence (5 Star Rating!)

Check Out What Our Customers Are Saying About Us


WPBWatchCo IconWPBWatchCo

6901 Okeechobee Boulevard Suite D-5, West Palm Beach

4.8 261 reviews

  • Avatar Vintage Vanity ★★★★★ 2 weeks ago
    I had such a great experience with Sean and Anthony! I wanted to trade in my Rolex for another style, and I allowed them to hold on to my watch until they found a similar style to the one I wanted.... Its already nerve wrecking allowing … More a stranger to hold on to a personal asset valued at over $10k. But they were in constant communication with me throughout the entire process and I was overall satisfied with the final outcome of the transaction! Highly recommended and will absolutely refer them to my friends and family as well!
  • Avatar Gigio Stu ★★★★★ 2 weeks ago
    I was looking for a Gmt master 2 for a long time with no luck until I came across these two trustworthy people! Anthony Rinaldi and Sean Sullivan are definitely my go to watch people from now on! I had the pleasure to deal with Sean in … More particular on this purchase and it was easier than going into an authorized Rolex store and I am very skeptical when it comes to used watches. He fund me a great watch even gave it a nice polish and overnight it to me, when I opened up the box I literally found a brand new watch! Good job guys keep up your honest good work!!
  • Avatar Lazaro Martinez ★★★★★ 3 weeks ago
    This company is the real deal. I made an inquiry through the WPBWatchCo website regarding a Rolex I wanted to sell. I received a call 10 minutes later and was kindly greeted by Sean. I explained I had a watch I wanted to sell, and I told … More them my price. After a couple of back and forths, they agreed to my price. It was important to me to make a transaction locally, and since WPB is primarily an online retailer, I was not sure how this would have gone down. This sale was a significant transaction $$$ naturally a lot could go wrong. These guys pulled out the red carpet and treated me beyond my expectations. Don't hesitate. I value more the relationship I made and the resource I have with this company now. If your entering the resale market and need an honest group of guys that will treat you as you deserve, give this company a chance. I know I did, and I don't regret it. Let me add one last detail they not only gave me the amount I requested and set the closing per my requests, but they also provided good information about the market. I was surprised because, in the past, most watch brokers were very private with information. Thanks, WPBWatchCo I wish you guys all the best. I'll be doing business with you in the future.
  • Avatar Dikla Shuval ★★★★★ a month ago
    I had an amazing shopping experience !Very reliable,excellent service!!!Don't think twice ,this is the place to buy from.Highly recommended
  • Avatar Wellington Adams ★★★★★ 3 months ago
    Anthony and Sean are the best. I was able to trade in my watch towards another watch. Process was smooth. Communication was excellent from start to finish. I was kept in the loop about shipping with prompt tracking numbers. Would highly … More recommend them for anyone looking for a high end watch at great price and excellent customer service. I will definitely be contacting them you my next watch.